Superloop App 2.0 wins a 2026 Australian Good Design Award

The award recognises what we set out to do from day one: make dealing with your telco simpler, clearer and far less painful. Superloop App 2.0 puts customers in control of their internet and mobile services, from checking service health with Refreshify and managing plans and bills, to tracking orders, receiving outage updates and organising a house move (because moving house is painful enough without your internet joining in).

The Australian Good Design Awards jury praised Superloop App 2.0 for “transforming traditionally frustrating telco interactions into clear, self-service experiences that reduce customer effort and increase transparency”. It called out Refreshify and the Moving Home journey as strong examples of turning operational complexity into simple, useful customer experiences, backed by reduced support demand, improved customer satisfaction and strong adoption growth.

Superloop Chief Marketing Officer Ben Colman said the win was a proud moment for the teams behind the app and proof that starting with the customer leads to better design.

Designed in Australia by Superloop, Superloop App 2.0 was selected against the Awards’ criteria of Good Design, Design Innovation and Design Impact. That is a pretty great tick for an app built to put customers first.

Learn more about the Australian Good Design Awards and explore the award-winning work recognised by Good Design Australia.

About the Australian Good Design Awards

Established in 1958 under the auspices of the Industrial Design Council of Australia, the Australian Good Design Awards are Australia’s longest-running international design awards program and have recognised excellence in design and innovation for more than six decades.

The Awards span 13 overarching design disciplines and more than 30 categories, encompassing Built Environment, Communication Design, Concept Design, Digital Design, Design Research, Design Strategy, Engineering Design, Fashion and Textiles, Next Gen, Policy Design, Product Design, Service Design and Social Impact.

About Good Design Australia

Good Design Australia is an international design promotion organisation responsible for managing the annual Australian Good Design Awards and other design programs, events and initiatives.

Its history dates to the establishment of the Industrial Design Council of Australia in 1958, which was funded by the Commonwealth Government and based on the UK Design Council model.

Good Design Australia promotes the importance and value of design to business, industry, government and the broader community.

As a Certified B Corp in the design industry, Good Design Australia is counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy. good-design.org