Superloop's latest campaign 'Ads @ Record Speeds'

The campaign features Australian comedians Broden Kelly and Madeleine Stewart – you’ll be plonked on the couch and see them on your tv, spot them as you doom scroll the ‘gram, hear them on the radio, catch them as you stream YouTube and may even spot them as you’re waiting at the bus stop.

Instead of the standard 30 and 15 second spots, the campaign ditches a traditional media approach with specific messages timed to the exact hundredth of a second to match famous sporting record speeds. Including the Men’s 100m – 9:58 seconds; the Women’s 50m Freestyle – 22:93 seconds; and the Women’s 200m Cycling - 10:15 seconds. There will even be a 2 hour and 35 second YouTube skippable ad celebrating the Men’s Marathon Record.

Ben Colman, our Chief Marketing Officer said,

Superloop is all about awesome internet speeds at outstanding value. We’re of the internet so we’re just joining the conversation at an opportune moment in the calendar. We like to play, so we’re always going to be a bit cheeky when we enter the chat.

Watch the campaign in all its speediness for yourself.